A MARKETING & PR AGENCY
MEET OUR EXPERT TEAM
They will bring magic to your project
Elsa Petersen
Vanesa Garelli
María Eugenia Sirito
Bianco Marini
Florencia Romero
Silvina Alfonso
Clemence Amillet
Daniela Valderrama
Paula Echevarria
Fátima Ali
Angela Montoya
Sandra Sinicco
Rafael Garate
Matías Alcalde
Daniel Laino
Carolyn Izzo-Feldman
Adriana Vega
Verónica Hernández
Lara Guerrero
MEMBERS OF LATAM PR
We are exclusive representatives of Argentina at LATAM PR group. We design tailored, integrated communications solutions that yield results. We value the local language when developing local communications strategies, thus making our work a valuable asset in your development and expansion within the region.
MEMBERS OF CTO
We are proud to be official members of the Caribbean Tourism Organization (CTO). As specialists in Tourism Marketing and benchmarks in the industry in Latin America, we celebrate our alliance with a global network of companies committed to the development of Caribbean sustainable tourism.
PARTNERS OF AHK
We’ve joined as new members of AHK Argentina, the Argentine-German Chamber of Industry and Commerce. This partnership will allow us to connect with companies, SMEs, and large corporations, create strategic opportunities, and take part in trade fairs, business rounds, and networking activities that will boost our presence in the market.
CHECK OUT OUR PLANS
WHAT'S NEW?
Caribbean Caravan Reloaded 2025: Argentina Emerges as a Hub for Caribbean Luxury Tourism
Caribbean Caravan Reloaded 2025 has established itself as one of the most significant events of the year for the luxury tourism sector in Latin America and the Caribbean. Held on April 22 and 23 in Buenos Aires and Córdoba, this edition was officially incorporated into…
Turks & Caicos appoints EM Marketing & Communication as official representative in Latin America
EM Marketing & Communication has been appointed as the official representative of Turks & Caicos in Latin America, with the goal of strengthening the destination’s presence in key markets across the region. Through innovative strategies and a comprehensive approach, the agency will work to significantly…
EM Marketing & Communication joins AHK Argentina as a new member
At EM Marketing & Communications, a member of the LatamPR group, we are proud to join AHK Argentina, the Argentine-German Chamber of Industry and Commerce, reinforcing our commitment to business development and strategic communication between companies from both countries. As part of AHK, we will…
Caribbean Caravan Reloaded 2025 Joins the Official Program of CTO for April 2025
The Caribbean Caravan Reloaded 2025, one of the most prominent luxury tourism events of the year, has been officially incorporated into the annual action program of the Caribbean Tourism Organization (CTO). It will take place on April 22 and 23 in the cities of Buenos…
Antigua and Barbuda: a successful year-end and high growth expectations in the region
This year, Antigua and Barbuda has strengthened its position as a leading destination in luxury and sustainability, achieving significant advancements that support its global expansion strategy, with a prominent focus on Latin America. This regional communication strategy was developed in collaboration with EM Marketing &…
Generative Artificial Intelligence: Advances, Regulations, and Social Challenges for the Future of Decision-Making
At a time when generative artificial intelligence (generative AI) is transforming multiple sectors, debates about its regulation and its impacts on society and decision-making are becoming increasingly urgent. The 6th Latam PR Meeting, the leading network of communication agencies in Latin America, brought together prominent…
Caribbean Region Represented at Latin America’s Largest Tourism Fair
The Caribbean made a significant impact at the 2024 International Tourism Fair (FIT) in Argentina, creating a strong presence among record-breaking crowds. Held from September 28, 2024, to October 1, 2024, at La Rural Convention Center, FIT attracted over 135,000 visitors, an eight percent increase…
6th latamPR Meeting: Innovation and Collaboration to Drive Communication in Latin America
The latamPR Network met in Mexico to discuss the future of Public Relations in Latin America From October 21 to 23, 2024, latamPR, the leading network of communication agencies in Latin America, held its 6th Meeting in Mexico City, bringing together key industry leaders from…
BARBUDA PREPARES FOR SUSTAINABLE GROWTH WITH THE OPENING OF THE NEW BARBUDA INTERNATIONAL AIRPORT
On October 3, 2024, Barbuda International Airport was officially inaugurated, marking a historic moment for the twin island paradise of Antigua and Barbuda. This event signifies the beginning of a new chapter for Barbuda’s connectivity, tourism, and economic growth. The new Barbuda airport now enables…
Antigua and Barbuda highlights its presence at FIT 2024 with new initiatives and developments for 2025
The Antigua and Barbuda Tourism Authority had a prominent presence at the International Tourism Fair (FIT) 2024, where key initiatives were announced that will shape the destination’s development from 2025 onwards. The major opportunities that Antigua and Barbuda will offer to tourism were presented, reaffirming…
EM Marketing & Communication celebrates its 7th anniversary at the International Tourism Fair
EM Marketing & Communication, an integrated communications agency specializing in tourism marketing and led by Elsa Petersen, CEO & Founder, celebrates its 7th anniversary with its prominent participation in the International Tourism Fair from September 28 to October 1. Based in Argentina and with a…
EM Marketing & Communication Strengthens Its Commitment to Luxury Tourism in the Caribbean Through Participation in AERO
EM Marketing & Communication, our agency specializing in tourism marketing led by Elsa Petersen, participated in the second edition of the Luxury Workshop organized by AERO, a key event in the aviation and luxury tourism industry. EM’s participation in AERO highlights its commitment to promoting…
Experience the Vitality of Antigua’s Carnival 2024!
Antigua & Barbuda’s Carnival 2024, celebrated until August 6, promises to offer a unique experience filled with color, culture, and celebration. Recognized as the largest Summer Festival in the Caribbean, this event is the main showcase of the region’s artistic and cultural expression, attracting both…
SHOWCASE ANTIGUA AND BARBUDA 2024: AN UNFORGETTABLE EXPERIENCE
EM Tourism Marketing & Communication participated in the successful Antigua and Barbuda 2024 Showcase, held from June 23 to 26, organized by the Antigua and Barbuda Hotels and Tourism Association (ABHTA) and the Antigua and Barbuda Tourism Authority (ABTA).The event began with a welcome cocktail…
Strengthening EM’s presence in Colombia
As part of its regional expansion strategy, EM Marketing & Communication, an integrated communications agency specializing in tourism marketing and led by Elsa Petersen, is strengthening its presence in the Colombian market with the addition of Laura Bautista as Trade Relations Colombia. Laura Bautista joins…
“Plastic Free July”: Transforming Tourism Towards Sustainability
The global “Plastic Free July” campaign returns this year, inviting individuals, businesses, and organizations to reduce their consumption of single-use plastics during the month of July. In the tourism sector, this campaign takes on special significance as millions of travelers seek destinations that prioritize sustainability…
Sustainable Tourism: Awareness about Water Consumption on Every Trip
A tourist consumes on average 673 liters more water during their stay compared to a local citizen. Sustainable tourism focuses on minimizing the negative impact on the environment and local communities, promoting economic and cultural development. In this context, water conservation plays a fundamental role,…
EM Tourism Marketing & Communication present at CHTA Marketplace 2024
EM Tourism Marketing & Communication participated in the Caribbean Travel Marketplace, a significant event in the tourism sector held in Montego Bay, Jamaica, from May 20 to May 23. The event featured regional and international opinion leaders who discussed business opportunities in tourism and strategies…
Delta Airlines adds more flights to Antigua
Delta will operate a daily service from Atlanta, GA, in December 2024 and will have a weekly service from John F. Kennedy Int’l New York, in January 2025. Antigua and Barbuda’s V.C. Bird International Airport is set to welcome additional air service from Delta Airlines…
Ecuador: The cradle of cocoa and a tourist gem in Latin America
Ecuador, the birthplace of cocoa, is not only home to a rich history of cultivation and production of this precious foodstuff, but also offers immense tourism potential that deserves to be recognised and tapped. With its vast biological and cultural diversity, this South American country has established itself as an ideal destination for chocolate lovers
ANTIGUA AND BARBUDA, READY FOR A CRICKET-FILLED SUMMER
Grab your conch shells, rattles, and whistles, excitement for the major cricket events taking place in the paradise of the twin islands of Antigua and Barbuda this summer is mounting. In their latest innovative marketing campaign, “Be Part,” the Antigua and Barbuda Tourism Authority is…
EM Tourism Marketing & Communication present at WTM Latin America 2024
In EM Marketing & Communication, we participated in the World Travel Market Latin America 2024 in Sao Paulo (WTM), the leading global event for the travel and tourism industry in Latin America. As an allied member of #CTO and represented by our CEO & Founder,…
Antigua and Barbuda will enhance air connectivity in summer and winter from the main source markets.
The Minister of Tourism, Civil Aviation, Transportation, and Investments of Antigua and Barbuda, the Honorable Charles Fernandez, led the Routes Americas event, an air service development event, in Bogota, Colombia, earlier this month. Along with the Minister, the team from the Antigua and Barbuda Tourism…
EM Marketing & Communication Boosts the Caribbean at ECTU 2024
In a concerted effort to diversify and deepen knowledge about Caribbean tourism, EM Marketing and Communication, as an allied member of the Caribbean Tourism Organization (CTO), actively participated in the 2024 Tourist Marketing Encounter (ECTU). Organized by the Buenos Aires Travel and Tourism Agencies Association…
Pathfinders Arrives, a New Touristic Product to Facilitate Business in Latin America
Pathfinders is a new product, developed by Latam PR, the leading communication agency network in the region. Latin America is one of the most versatile emerging regions on the planet. Dynamic and diverse, with young talent, abundant natural wealth, and business vitality. In this context,…
Latam PR Announces Its new leadership
Latam PR, the network of strategic communication agencies in Latin America, announced the beginning of its new leadership’s tenure. As of January 1, 2024, Elsa Petersen from EM Marketing & Communication in Argentina and Matías Alcalde from BMR in Chile have been elected as President…
The Tourism Industry as a Global Development Engine
The tourism industry emerges as a vital force connecting nations, cultures, and economies around the world. Beyond being a mere showcase of idyllic landscapes and historic monuments, tourism proves to be an engine capable of driving economic, cultural, and social development. My years of experience…
After a Successful and Innovative 2023, We Aim for a 2024 Full of Opportunities
EM Marketing & Communication has made an indelible mark throughout 2023. With a unique mix of creativity, innovation, and effective strategies, the agency has stood out for its commitment to communication and promotion tasks for the Caribbean islands seeking to strengthen ties with Latin America….
January, Wellness Month in Antigua and Barbuda
The twin islands of the Caribbean are kicking off the year with the celebration of Antigua and Barbuda’s Wellness Month. During January, both visitors and residents can be part of the incredible wellness offerings that the destination has to offer. Organized by the Antigua and…
Antigua and Barbuda Wins Three Caribbean Travel Awards
After standing out for their high performance during 2023, the Antigua and Barbuda Tourism Authority (ABTA) won the award for Caribbean Tourism Council of the Year, granted by the Caribbean Journal. In addition, the islands were recognized as Wedding Destination and Culinary Destination of the…
Antigua is getting ready to celebrate its traditional Charter Yacht Show.
The twin islands of the Caribbean will celebrate a new edition of the Charter Yacht Show from December 4 to 9, 2023, in Antigua. This unmissable event for professionals in the nautical industry promises an unforgettable experience that includes exhibitions of luxury yachts, networking opportunities,…
Antigua and Barbuda is gearing up for a 2024 with proposals of all kinds.
The twin islands in the Caribbean have become a dream destination that combines the charm of their paradisiacal beaches with unforgettable experiences tailored to the preferences of each visitor. With the aim of offering increasingly interesting activities for the public, the Antigua and Barbuda Tourism…
Barbados Food & Rum Festival in Argentina
As a strategic ally, EM Marketing & Communication provided support and coordinated the press and communication activities for Barbados. During the fair, the island organized an enticing activity for FIT attendees: alongside two mixologists who came to Buenos Aires specifically for the tourism event, they…
The Caribbean Shined at FIT
The Caribbean islands made their presence felt at the latest edition of the International Tourism Fair of Latin America (FIT), held from September 30 to October 3 at the Rural de Palermo. EM Marketing & Communication, as an allied member of the Caribbean Tourism Organization…
Experience the Food & Rum Festival at the next edition of FIT.
This year, the Barbados booth at the Latin America International Tourism Fair (FIT) will offer the public the opportunity to experience some of the traditional “Food and Rum” festival that is celebrated annually on the island. With the expertise of Natasha Jules and Philip Antoine,…
The Caribbean Tourism Organization will be present at FIT.
For several weeks now, EM Marketing & Communication has been working alongside the Caribbean Tourism Organization (CTO) on the details of their participation in the upcoming edition of the Latin American Tourism Fair (FIT). The communications agency has been responsible for the proposals for CTO’s…
EM Marketing & Communication announces the relaunch of Antigua & Barbuda’s incentives program.
Interview — Throughout this year, the communication agency EM Marketing & Communication has been conducting sales calls and training sessions about Antigua and Barbuda for significant operators and agencies in Colombia, Mexico, Paraguay, Chile, Uruguay, and Argentina. Month by month, more and more operators are…
The Importance of PR in Your Marketing Strategy
The world of marketing is in constant evolution, and in this digital age, attention has become a valuable and scarce resource. This is where Public Relations (PR) come into play, a fundamental tool for any successful marketing strategy. Let us tell you more:
IPA Congress
The International Psychoanalytical Association trusted in us for its World Congress in Argentina. Over 2,500 attendees worldwide enjoyed a full week of sessions at Hilton Buenos Aires.
Caribbean Caravan
The most successful caravan representing the Caribbean in Argentina. 5 years in a row, 5 cities and the most exclusive destinations and suppliers training hundreds of agents in each edition.
Barbados’ Polo Night
Great food, lots of fun and the best of Polo! Did you know that Barbados and Argentina had all these in common? An amazing experience welcoming main representatives of Barbados Tourist Board in Argentina.
Latam Trainings
SOUTH AMERICA TOUR | BARBADOS With the launch of our representation for Barbados commercial activity in Argentina, Uruguay and Paraguay, hundreds of travel agents were trained in an unforgettable road tour.
Press Trip
GRENADA & ST.LUCIA Nothing better to promote your services than experiencing them in first person. Revista LUGARES team got the chance to explore and discover two hidden gems of The Caribbean. And they owned the cover!
FAM TOUR
RODIZIO CAMPO LUJÁN In an extraordinary day trip, our top selling agents got the chance to experience for themselves all the beauty, fun and huge range of quality services Rodizio Campo Luján has to offer. If you conquer their hearts, you’ll conquer thousands
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