Caribbean Travel Marketplace – Jamaica 2024

EM Tourism Marketing & Communication participated in the Caribbean Travel Marketplace, a significant event in the tourism sector held in Montego Bay, Jamaica, from May 20 to May 23. The event featured regional and international opinion leaders who discussed business opportunities in tourism and strategies for success in the Caribbean.
“We were there to plan communication strategies for 2024-2025. We continue to work collaboratively to bring the Caribbean closer to Latin American audiences. During the meeting sessions, we discussed actions in our markets and highlighted the importance of the work we do in Latin America, showing that our markets have begun to grow exponentially. Each meeting brings us closer to our goals of connectivity and tourism promotion,” stated Elsa Petersen, CEO & Founder of EM Marketing & Communication.
The forum’s agenda highlighted a variety of crucial topics for the success of the region’s tourism industry, such as leveraging data, improving multi-destination marketing, boosting intra-Caribbean travel, implementing technology for innovation, enhancing operational efficiency, expanding tourism links, navigating labor market constraints, and adopting new market penetration strategies.
During this event, the Caribbean Hotel and Tourism Association (CHTA), together with ForwardKeys, a leading partner in travel intelligence, presented a report showing significant growth in the Caribbean. This report provides a comprehensive analysis and highlights critical trends that will shape the future of the industry.
“We had the privilege of having productive meetings with representatives from several international hotels, with the aim of expanding their promotion and visibility, as well as highlighting and supporting our clients. Every relationship strengthens our presence in the market, ensuring sustainable growth for the Caribbean,” added Petersen, CEO & Founder of EM Tourism Marketing & Communication.
With about 1,200 delegates from over 45 countries, the Minister of Tourism of Jamaica, Edmund Bartlett, stated: “We are very pleased with the response from our suppliers and buyers alike, as well as from the countries in the region that have made this great event a significant success and the biggest staging in history.”