As a strategic ally, EM Marketing & Communication provided support and coordinated the press and communication activities for Barbados. During the fair, the island organized an enticing activity for FIT attendees: alongside two mixologists who came to Buenos Aires specifically for the tourism event, they invited people to sample a taste of the experience offered at the annual “Food & Rum” festival held on the island.

The Food & Rum Festival is one of the most renowned events on the island. The next edition will take place from October 19 to 22 under the theme “Feed The Future.” The Barbados Tourism Marketing Inc. (BTMI) has partnered with 22 local chefs and mixologists to showcase the best of the island’s culinary talent during those days.