Caribbean Caravan Reloaded 2025: Argentina Emerges as a Hub for Caribbean Luxury Tourism
Caribbean Caravan Reloaded 2025 has established itself as one of the most significant events of the year for the luxury tourism sector in Latin America and the Caribbean. Held on April 22 and 23 in Buenos Aires and Córdoba, this edition was officially incorporated into the annual program of the Caribbean Tourism Organization (CTO), confirming its strategic relevance within the international tourism promotion calendar.
“We had an excellent turnout, with a schedule full of strategic meetings and the participation of key industry players. Antigua and Barbuda, Barbados, the Cayman Islands, Turks and Caicos, and the prestigious Sandals Resorts joined us, with fully booked tables throughout the day. This reflects the strong interest of the Latin American market in luxury Caribbean experiences,” said Elsa Petersen, CEO & Founder of EM Marketing & Communication and organizer of the event.
This exclusive gathering brought together over 120 high-end travel agents, advisors, and luxury segment operators from Argentina. The 2025 edition marked the relaunch of the Caribbean Caravan, with a renewed and segmented approach focused on meaningful connections and quality networking. The format included interactive round tables, 25-minute business meetings, and curated culinary moments such as welcome breakfasts and exclusive luncheons, creating an ideal setting for building long-term commercial relationships.
“We are proud to have organized Caribbean Caravan Reloaded 2025 and to see it officially included in the CTO program. This achievement highlights the importance of the event as a bridge between Caribbean destinations and the Latin American luxury market. Argentina, with key cities like Buenos Aires and Córdoba, provided the perfect stage to strengthen these ties and promote tourism in the region. We’re also planning future editions across Latin America to further expand its reach and impact,” Petersen added.
The event was held immediately after WTM Latin America in São Paulo, positioning April as a key month for fostering strategic alliances among major players in the region’s tourism industry. With a high-level curation and an innovative format, Caribbean Caravan Reloaded continues to establish itself as a must-attend platform for luxury tourism professionals.
Caribbean Caravan is an initiative created by EM Marketing & Communication, which hosted five consecutive editions from 2015 to 2019. This new phase revives the original spirit with a fresh perspective, tailored to offer even more exclusive experiences for the most discerning professionals in the sector.
