Our agency led by Elsa Petersen strengthens its communication strategy and promotes stronger, more diverse proposals.

After a successful 2025, marked by standout tourism promotion campaigns for Caribbean destinations Antigua & Barbuda and Turks and Caicos, EM Marketing & Communication—part of the Latam PR group and an allied member of the Caribbean Tourism Organization (CTO)—is heading into 2026 with new projects on the horizon.

As in the past year, EM will continue carrying out major promotional initiatives for the Caribbean. Under the CTO’s slogan “One sea, One voice, One Caribbean,” the agency will keep promoting this unique tourism region. In addition, together with Antigua & Barbuda and Turks and Caicos, EM will design new strategies to showcase the wide range of experiences and offerings available in both destinations.

“We are leaving behind a great year, but now we are committed to a 2026 full of challenges and goals to achieve. We believe in our team and in our clients to deliver the best possible results. Without a doubt, it will be another year to remember,” emphasized Elsa Petersen, CEO of EM.

Petersen will also lead the agency’s team at the upcoming edition of FITUR, one of the world’s leading tourism trade fairs, to be held in Madrid, Spain, from January 21 to 25.

At the same time, the agency is extending its work with DMC Promo Travel with the aim of promoting its offerings in Egypt, Dubai, Jordan, Turkey, and Saudi Arabia, fostering strong networking opportunities with local operators.

It is also worth noting that new projects are already on the way for EM this year, involving clients not exclusively linked to the tourism sector, but spanning a variety of different industries.