EM Marketing & Communication, part of the Latam PR group and an allied member of the Caribbean Tourism Organization (CTO), had a strong presence at a new edition of FITUR, Spain’s leading tourism trade fair and one of the most important industry events worldwide. The fair took place in Madrid from January 21 to 25.

Represented by Elsa Petersen, CEO of the company, the agency arrived in the Spanish capital following a successful 2025, marked by tourism promotion campaigns for Caribbean destinations Antigua & Barbuda and Turks and Caicos, with the objective of attracting new clients for the year ahead.

“FITUR is the key tourism event. That is why our presence is more than important. Being in Madrid allows us to connect with the industry’s main stakeholders, develop proposals, and project new partnerships,” summarized Elsa Petersen.

In addition, following the strong collaboration with DMC Promo Travel to promote offerings in Egypt, Dubai, Jordan, Turkey, and Saudi Arabia, EM is now focused on expanding within the DMC sector across Europe, Asia, and Africa. In this context, Petersen’s presence was particularly valuable in generating new opportunities for the future.