Our agency led by Elsa Petersen celebrated the close of a highly productive year and looks ahead to 2026 with plans to continue its upward growth.

EM Marketing & Communication, part of the Latam PR group and an allied member of the Caribbean Tourism Organization (CTO), celebrated the end of a significant year of work alongside leading media outlets.

Throughout 2025, the company headed by Elsa Petersen carried out standout tourism promotion campaigns for the Caribbean destinations Antigua & Barbuda and Turks and Caicos. In addition, aligned with the CTO’s claim “One Sea, One Voice, One Caribbean,” EM made a valuable contribution to the organization’s efforts to position the Caribbean as a unified region.

The agency also highlighted its work alongside DMC Promo Travel, aimed at promoting its offerings in Egypt and Greece while building strong synergies with local tour operators.

“We are closing a great year with an outstanding team. We strongly believe that effective communication delivers strong results, and EM proves this with every challenge we take on. We celebrate what we’ve achieved, but we’re aiming for much more,” said Petersen.

Participation in major tourism trade fairs around the world, working breakfasts with leading operators, presentations, webinars, social media management, and ongoing engagement with the press were among the key milestones that defined the agency’s year.

To further highlight the collaborative relationship with the media, the year-end gathering included a relaxed moment to honor invited journalists, who shared their experiences from 2025 and exchanged insights with the EM team.

Looking ahead to 2026, the agency shows no signs of slowing down and has already announced the addition of new clients, with plans to develop impactful communication and promotional campaigns.